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This Hong Kong startup wants to make eating bugs the next big thing

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A meal of mealworms may seem unconventional, but one environmentally conscious, Hong Kong-based entrepreneur is hoping to change people’s minds when it comes to how they view food. Those people include Chinese consumers, who Katharina Unger, the founder of fashionable mealworm harvesting startup Livin Farms, believes are already on the right track. After all, they certainly have a long history of incorporating insects into foods and medicines, and the fact that the Chinese consumers she’s trying to convince are increasingly captivated by Western health, lifestyle, and design trends helps, too.

The Hive, the mealworm harvesting kit Unger created with Livin Farms, is sleek and simple. Vaguely reminiscent of small, stacked organizational drawers for an office desk, the compact kit enables its user to harvest protein-rich mealworms in their own kitchen, obtaining a sustainable and healthy food source in a small space. Each kit takes about eight to nine weeks to achieve the first harvest, but can produce 200-500 grams of mealworms each week. To complete the package, Livin Farms provides recipes with photos that look like they could have been in the crisp pages of an indie food magazine.

Read Jessica Rapp’s full interview in Jing Daily here

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